Another Broken Egg Cafe

Another Broken Egg Cafe: The egg is an important ingredient that can make one’s breakfast delicious and it gets prepared faster. Whether it is an omelette or a crumbled egg, it has nutrition and taste, which is why an egg is involved in most restaurant dishes.

Another Broken Egg Cafe is a multi-chain restaurant in the Southeast region of America, that serves egg dishes on its menu. The restaurant is a casual dining restaurant that was founded by Ron E. Green in 1996. Green opened in Mandeville, Louisiana.

As the name suggests, the menu of the restaurant mainly serves egg dishes like

pancakes, omelettes, waffles, pastries, etc.

Vision Behind Restaurant

Like every business has an inspiration behind its conception, Green has also a vision to start Another Broken Egg Cafe to serve the best egg dishes for breakfast, lunch and brunch. He wanted to provide the atmosphere of casual dining where customers can relax in the ambience and enjoy the food.

The History of Growth

Since its inception in 1996, the restaurant has grown and gained popularity because of the experimentative concept in the dishes and ambience. As its popularity grew, the restaurant started to establish itself in multiple locations with the same value, especially in the country’s southeastern part

Reason Of Growth

New Experience For Customers

After a whole hectic week, people visit restaurants and cafes for a refreshing break and good food that can set their mood. That is what was the objective of the founders of Another Broken Egg Cafe to start a food place to give a rejuvenating break with casual dining where visitors can relax and taste delicious food.

Experimentative Menu

When most of the restaurants serve and talk about dinner and lunch, Another Broken Egg Cafe highlighted their menu for Breakfast and Brunch. They came up as pioneers in making the breakfast menu significant and worked on it. The site the restaurant showcases multiple menus such as; Traditional menus, Seasonal Selections, Brunch Cocktails, Kids Menu, Gluten Friendly Guide and Vegetarian Menu.

Traditional Menu

The Traditional menu of the restaurant has all the brunch dishes made up of eggs, like Waffles, French Toast, and Eggs Benedict dishes.

Seasonal Selection

The Seasonal Selection menu consists of dishes which are based on fresh seasonal ingredients, vegetables and fruits.

Brunch Cocktails

Another Broken Egg Cafe majorly differs in the menu aspect, and their menu shows the same. When cocktails are considered to go with dinner, ABEC created a different genre of Brunch Cocktails.

Kids Menu

The restaurant also serves delightful plates for the kids, which shows the inventive intent of Another Broken Egg Cafe for its menu. The dishes served in this category are full of chocolate, and extra cheese and are guilt-free.

Vegetarian & Gluten Free Menu

Another Broken Egg Cafe serves vegetarian and gluten-free. The world is constantly heading towards fitness and vegetarianism, and going with the trend, the restaurant also picked up these dishes to involve in their menu.

Marketing & Branding

The logo of the cafe has chicken on it, which directly relates to the egg and the signature egg dishes of Another Broken Egg Cafe, these ideas appeal to the customer and give them the curiosity to explore their food.

In marketing terms, the cafe efficiently utilises social media platforms to advertise its business. Local community engagement is another way to market Another Broken Egg Cafe, they participate and partner with local vendors and events to escalate their business.

Easing Customer Experience

Facilitating customer experience is one main priorities of the cafe, regarding the same, the cafe has given a ‘Join Waitlist’. During peak hours, one can join the waitlist, by registering their contact number and the restaurant will keep informing about the estimated waiting time along with an available number of seats.

Expansion Plan

First opened in Mandeville, Louisiana, the cafe has expanded its branch in multiple locations like Texas, Georgia, Alabama and Florida. Such an expansion plan for the cafe helped it grow over the years.

Catering Services

Apart from serving in the restaurant, the cafe also provides catering services for the customer to serve them on their important occasions and events. The Catering services of Another Broken Egg Cafe add to the revenue. These services also help the restaurant to market the quality of their food and service which further increase their customer base.

Conclusion

Another Broken Egg Cafe has set an example that a business can grow and flourish by looking after the customers’ experience. The cafe takes care of vegetarians and people who prefer gluten-free food and keeps them posted during their waiting time. The efficient marketing strategies and branding methods helped Another Broken Egg Cafe to expand in the diverse market of the USA.